Hello dear friends we continue to talk about building backlinks to our promoted site in current realities. We have already considered crowd marketing, talked about registration in profiles, in directories. In this video we will talk about one of the most effective ways to build links, but at the same time, one of the most difficult ones. This method is called “Building a private blog network”. It consists of several stages: of the several types of sites that will be included in our network. And specifically in this video we will consider building a network of sites with the help of drops or so-called dropped domain names. First, let’s take a look at what a private blog network is. Let’s imagine that there is a primary promoted resource: the main site. Around this main site we will build other sites that will refer to our main resource, and in the case of drops and purchased
sites, these sites will already have a reference weight, that is, they will already have a reference from other sites and, accordingly, the links that will go from such resources will be very strong and our main resource will be promoted faster.
What sites will we use on our network? We will use dropped domains, purchased sites and web 2.0 sites. Specifically, in this video we will talk about drops. The other types of sites for our network will be discussed in the following videos. But before we go directly to the drops, let’s look at the benefits of our own network of sites. The first advantage relates to drops
and to purchased sites: such sites already possess some age and, accordingly, have more trust of search engines. These sites already have backlinks and they have a reference profile The next point is that there should be no links to other sites next to the link to our promoted resource (thematic, non-thematic or spam sites), because it is our resource and we take care of these links. A small number of links leads from this resource and, accordingly, the weight is much higher. If you fall under the filter you can easily remove these links, change, edit the content, because you have direct access to these sites. For example, if you buy permanent links and your main site falls under filter, you will have to spend a lot of time and possibly money in order to remove these links: you need to contact webmasters, ask them to delete this link.
Someone will ask money for this, and it will be impossible to contact with some webmasters. Accordingly, this link will be a very big problem. Theme-based resource: the whole site is devoted to a certain, important and necessary subject, instead of the separate page, like a page which you buy and place a link or a post there. There are many advantages that can be enumerated for a long time, and only two disadvantages: First, the implementation of our own network of sites is quite time-consuming, but we will now analyse everything in detail, so I think even a beginner can handle it.
In the second place, the price. Own PBN is not built for free. You need to spend money on domain registration, on content, on hosting, but it is worth noting the fact that the cost of raising one such site for our network is commensurate with the cost of good permanent links, so it is better to build your own network of sites than to buy such links. Let’s go directly to how to build a network. In this video we will talk about building a network using drops. In the following videos we will add different kinds of sites.
This video is directly about drops. What is a drop? This is the site of our subject, which has backlinks, history, and for some reason the domain of this site has not been extended, and now this domain is available for registration. There may be several reasons: the company moved to a new address and forgot to extend the previous domain or the company (webmaster) ceased its activities. In my practice there was a case that the webmaster forgot to extend the domain name and for some time didn’t even notice that his domain doesn’t work. Our task is to find such thematic domains with backlinks, to register them, to place certain sites on these domains and to place references to the main resource. New let’s review it step-by-step. Let’s start by searching for such domains. So we’re going to look for drops.
How to find them? There are certain services, for example, there are backordered domains on reg.ru, where you can see the TIC indicators. Open a request, look at these domains, their TIC indicators, and analyse the data. I don’t recommend this method for a number of reasons, for example, there are many low-quality domains with merged TIC, so we will use two other ways. The first way is the simplest, it will suit anyone. It includes monitoring search engines result pages. We make a list of 5-10 requests on our topic and analyse SERPs of Yandex and Google on these requests, and not the first 10 positions, but the first 100 and see if there are sites available for registration. It can be seen by snippet if the site has any problems, but it is in search results. We go to this site, and if there is an error, copy the domain address and check whether it is available for registration. If it is free, we copy it to a separate document.
And so we monitor the search engine results pages on all requests several times a month. Practice shows that this way can help find multiple domains. The primary way to search for drops is the search for broken links on competitors’ sites. This means that there is a large site within our subject area with large number of outgoing links. We analyse these outbound links and it is quite possible that the outgoing link from this site refers to a site that is already free to register. Of course, commercial sites usually do not refer to anyone and closely monitor outbound links. Therefore, we need to find large resources within our subject: forums, portals, mass media and analyse them.
How to find broken outgoing links on thematic resources? We have collected a few large resources and installed a software called Xenu. This is a software that analyses links on the site. We take the address of a large resource, enter it to Xenu and run the check. If the site is large, the check takes quite a lot of time. All links within this site are analysed; after analysis we sort the results: this will be a list of links by status. Look at the status, which looks like “no such host”, i.e the resource is not found. This is exactly the link we need. Copy the list of such broken links into a separate notepad. We monitor SERPs, monitor competitors, study the links of competitors and get such a list of resources. Check all these sites for availability to register, remove the ones that are already registered, and we have a certain list. Now we should analyse this list of sites: whether they are suitable for our network or not.
Move on to the next item. Now we are starting analysing sites. For analysis we install a special plugin for the browser, which is called RDS Bar. It allows you to quickly see the main SEO-indicators of some site. We install it and enter the first site, first drop for analysis. Enter it to the browser and open the RDS Bar plugin. First of all, we look at the number of backlinks to such site it is an indicator of links according to the Linkpad service. This service shows links to sites. That is, if this value is 0 – this drop is not suitable for us, because the point of drops is in their back links. If there are 10, 20 and more links – it is good.
We click on this number and go directly to the Linkpad service for the subsequent analysis. Look at the number of links, then look at the anchors, i.e. the text of the links that lead to the site. If it is a site domain name or some themed words – it is good. If it’s spam, porn – it does not suit us, remove it. If the number of anchors is suitable for us, we move on to the next item. We quickly analyse donors, i.e. sites referring to our analysed site. Look what kind of site it is. If it’s a normal site, it’s fine. If this is, for example, a doorway – it is bad. In case everything is well, we proceed to the next step of analysis. The next step is to check belonging to the subject. To do this, we go to the Webarchive service. This is the service that shows how almost all the world’s sites have looked before. Look at what the site looked like when it existed. It may happen that there will be no information on this site in Webarchive.
Then look at the search engine results page. If there is information, we look at how the site looked like previously. Everything is good if a subject-based website was placed there.
Proceed to the next step. If not a theme-based site was placed on this domain, this means it is a spam site – discard this candidate. At the last step of the analysis we look at the search engine results page. Enter the name of our domain and look what’s in the SERPs. If the domain was dedelegated a long time ago, it is quite possible that there will be no information; or we look at some mentions and analyse what kind of site was it. So, the most basic thing that we need to analyse is the number of backlinks. There should be from 10-20 and more items to our site, the nature of these links, so that they are not spam, and look at the relevancy to the theme, i.e.
What is present in Webarchive and on the search engines results pages. If all this fits, and we see that it really was a good resource that just was not extended, then we register it. To do this, we move on to the next step. Domain registration. All our subsequent actions will be with a safety provision. Our task is not to show any connection of these resources within our network, not to show that all these sites belong to the same owner, because search engines impose sanctions for the use of networks, because these networks work very effectively. Therefore, all our actions will be directed to that the search engine did not guess that all sites in a network belong to the same owner, that is to us. To do this, we will necessarily do everything safely and as efficiently as possible. How to register drops? We register them on different registrars, on different profiles. It is possible to place up to ten domains-drops on one registrar. And don’t immediately register all ten drops through on registrar, do it at intervals. If you have found 10, 20, 100 drops, you don’t need to register them all in one day.
We register them intermittently. The next point that is related to the cost is hosting. We can’t place all, even a few sites of our network, on a single hosting. Otherwise it will be simple for a search engine to understand that these sites are affiliated and belong to one person; as a result, sanctions will be imposed. Therefore, we will place all drops and purchased sites on different hosting services. We buy a separate hosting and we place our site on it. Requirement for the hosting service are minimum: the main thing is the support of databases and PHP, so that we could place the website engine.
Such hosting with minimum requirements costs about 100-200 rubles a year in runet. We register a drop, buy hosting and proceed to the next step. The next step is to configure the site on the hosting. Install the site engine. And the safety provision: you can’t use WordPress for the entire network. We try to make different engines, but without much enthusiasm, that is we can in 70% of cases use WordPress, and 30% Drupal or Joomla. I will tell it on the example of WordPress. We install WordPress, configure basic settings, site name, description, change friendly URLs. Next moment – install some free attractive theme, change the standard widgets, add some simple logo which can be found on the Internet. Choose the more suitable. Install a standard set of plugins, that is, anti-spam, contact form, seo, whatever you usually place. Thus, we will have a customized ready site. Safety provision: design, URL should be slightly different from other sites: you can’t do all sites in the network on the same theme.
Change the themes, change the mechanisms of friendly URL formation – try to do everything differently. Important point: as we strive to show the search engine that all sites of our network are not connected to each other, it is impossible to place the same analytics code and to add Yandex webmaster or Google webmasters to all these sites.
We got a customized site. Next – the content: namely text and information on the site. What is needed: it should be placed on our prepared site, which will be included in our network.
Before posting any texts, we need to check whether the site is filtered. We have already looked through the links, checked the subject, looked at SERP, but it is impossible to predict everything, and you need to see if this website is under filter of any search engine, so that our work was not in vain. We write some simple unique text consisting of two-three thousand characters within our subject and place it on this site. Then we send this site for indexing. Wait for 2-4 in order to understand whether our site was indexed or not. If the site is indexed, everything is well, if not – it means that a filter is applied and there is no sense in trying to remove this filter, it is easier to go to another site and do these steps on another site.
I don’t recommend using this method, it is better to do everything on your own. We have a ready site, there are service pages, there are texts. Now let’s proceed to the final step – placing links. How to place links? First, how much of them do you need. The rule: we place one link to the desired resource per one page. In order to secure ourselves, we add a reference to a trust resource not to Wikipedia or a competitor, but to a good resource within our subject. We get one link to the resource that we promote and one link to the trust resource. Plus, you can add an image in the side column, make a banner.
This can be done free of charge on the Internet. There will be a site wide link to our main promoted resource – an image on the whole site. It’s safe and looks like you bought an ad. The next point is the kinds of links and how these kinds of links are placed. Besides the image-link, all other are text links 50% of the links are no-anchor links, without site name, just general words, source or URL, and 50% are anchor links. We do with dilution, that is the key and some additional word. It is important to remember that anchors are merged together, that is, we make all anchors a little different.
Now let’s talk about where to refer. That is to which part of our resource the reference link should lead. 50% of links – to the home page (home page of our drop refers to the home page of the main site – this is the advantage of own networks), 50% – to inner pages. You do not need to make all the links only to the main. Where to place. Remember that we have a sidebar with an image where we can place a link. If it is a text link, then we place it within the text of the article as close to the beginning as possible. Safety provisions: first of all, we don’t share our network with anyone. If a colleague or a friend asks you to post a link on your drops, we don’t do that. But at the same time we are not greedy: if we have our own network and we acquire a new site, we don’t need to refer to our new site from the same network. I recommend doing a new network for our new site. Don’t make reference to other resources and don’t try to earn on this by selling links on some exchanges.
The next point is the variety of anchors. It is not necessary to use the same anchor on all pages. We make it different on all sites, avoid gluing of anchors, make different links, pictures, text links, links to the home, internal pages, all that I have talked about before. Next point – we don’t link the sites of one network to each other. All sites refer to the main one, don’t link them to each other. The last item – we don’t use redirection. You may have a question: why bother with the deployment of the site, if you can buy drops, and put a permanent 301 redirect to the main resource.
In the long term individual sites that link to our core resource work better. In conclusion, I would like to say a few words about the organization of the process. Creation of a PBN is a quite time-taking process, it is . necessary to spend time on it First, what number of sites is it recommended to purchase and how many drops to make. For beginners it will be enough to make 2-3 drops per month in order to build their own network of sites. Of course, ideally you need to aspire to hundreds of sites of your network but 2-3 will be enough for beginners. Plus, it’s convenient to keep all the information About our network in some table, for example, in Google Docs. We enter the following information there: site name, access to registration, hosting, domain registration end date, all passwords. In general, so that everything was stored in one place, and you could find all the information if necessary. On this I have everything about building a network with the help of drops. In the following videos, we will continue talking about the network, we’ll talk about how to get sites with the help of a purchase and using a web 2.0 site.
If you have any questions, ask them in the comments. Good luck!.